It's one of the best-selling, best-known, most-copied, most-spun-off eye shadow palettes in the history of eye shadow palettes — so much so that if you hadn't already read the headline above, you'd probably know just from that description that I'm talking about the Urban Decay Naked Palette. You'd think such an iconic product would have a permanent place on Urban Decay display shelves and on retailer websites, but in a move that will shock anyone who's ever picked up a blending brush, Urban Decay has decided to discontinue the original Naked Palette.
Fittingly, Urban Decay has released what can only be called an obituary for its beloved palette, which has won both Allure Best of Beauty and Readers' Choice awards. "Today, the beauty world mourns Urban Decay’s beloved Naked Palette, the product that revolutionized neutral eyeshadows," the statement reads. "A little bit naughty, often dramatic, and always in the press, the innovative game-changer and category creator will be laid to rest after eight years, without a smudge of regret. Passionate Naked collectors — and pretty much anyone with eyes — will remember Naked as the beauty product that changed their lids forever. It was beautiful and mythical and millions of superfans, from misfits to moms to models, will miss Naked from Virgin to Gunmetal."
The statement goes on to explain that Urban Decay founding partner Wende Zomnir conceived the Naked Palette in 2010. "Saying goodbye to Naked is extremely bittersweet," Zomnir says. "It was a big moment in our history. It’s a little painful to leave your past behind, but it’s also essential to always evolve. I will forever miss Naked, but we plan to turn the grief into even more greatness. Urban Decay will continue to thrive in Naked's memory and honor — just wait and see."
As exciting as it is to think about what may be coming down the pike, I'm guessing you're currently more concerned about getting your hands on one of the last Naked Palettes. Luckily, in honor of its impending demise, Urban Decay is having a major sale today — it's marked down to $27 from its usual $54 on the brand's website.
But before you grab your credit card, you may want to grab your tissues. "The funeral is being held today in Newport Beach, CA in a nude-colored field with badasses and beauty influencers alike," the Urban Decay statement reads. "Kandee Johnson, Christen Dominique, Katy DeGroot, Shayla Mitchell & Chrisspy will all be in attendance, with a eulogy by Nicole Richie." Can't make it to California? Don't worry — there's a double-entendre-filled video (of course).
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