Selena Gomez Wins Startup of the Year at Beauty Inc Awards
Selena Gomez was one of the industry newcomers to win out at the 2020 Beauty Inc Awards, which took place
Read more
Asbestos, a toxic mineral linked to cancer, has been found in eye shadow, face powder, and children’s makeup kits
Common powder-based cosmetics contain traces of asbestos, a dangerous cancer-causing mineral, according to a new report. One in seven samples
Read more
Stila's Newest Liquid Liner Is Our New Supreme
Stila Cosmetics' Stay All Day Eyeliner is the stuff of beauty legend. Among the members of the choir singing the
Read more
The Best Black Friday Deals Under $25 Right Now
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links,
Read more
The 66 Best Early Black Friday Deals That Are on Our Radar
We're going to have to ask everyone to fasten their seatbelts and prepare for landing because we're approaching our destination
Read more
This New Cushion Is for People Who Hate Wearing Foundation
Michelle Phan's Em Cosmetics just took a big step in the beauty game. On October 20, the brand launched its
Read more
EXCLUSIVE: MyBeautyBrand Wants to Democratize Influencing With a Peer-to-Peer Business Model
LONDON — The digital peer-to-peer platform MyBeautyBrand is taking a strong stand against the traditional influencer, and trying to give
Read more
The Artist and His Muse: Mario Dedivanovic, Kim Kardashian Talk Second Beauty Collab
Kim Kardashian and Mario Dedivanovic are in a league of their own. The duo are largely responsible for popularizing the
Read more
How Drag Queens Broke Through the Beauty Barrier
"To win this competition, you're gonna need to be more enterprising than Donald Trump, to give bigger than Oprah and
Read more
Cannabis addiction influenced by genetic makeup
Some people may be more genetically prone to cannabis addiction, finds a new UCL-led study. The researchers say their investigation
Read more