Beauty & Balance 

Google U.K. Beauty Event Focuses on Personalized Content

October 19, 2018 Google, Sephora, YouTube

LONDON — The path to purchasing beauty products is becoming increasingly nonlinear, due to consumers who are smarter, more engaged and who know

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Beauty & Balance 

Kat Von D Is Creating a New Liquid Liner Based on Fan Feedback

October 19, 2018 eyeliner, Eyes, Kat Von D, liquid eyeliner, Liquid liner, Makeup

No conversation about liquid liner occurs without mention of Kat Von D's famous Tattoo Liner. It's a been a Best

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Beauty & Balance 

Rihanna's YouTube Makeup Tutorial Shows She Can Never Put on Enough Highlighter

October 18, 2018 Fenty Beauty, fenty beauty holiday collection, highlighter palette, Makeup, makeup tutorial, Rihanna, rihanna makeup, Video, YouTube

Rihanna — singer, makeup mogul, and our all-time favorite beauty vlogger. The multi-hyphenate recently posted a tutorial to YouTube in

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Beauty & Balance 

Princess Eugenie Got Married in the Same $9 Nail Polish as Meghan Markle

October 18, 2018 bride, essie, Makeup, manicure, nail polish, Nails, princess, royal wedding, royals, wedding

Princess Eugenie of York is a documented nail-art fan who has worn reindeer and Union Jack nail art in the

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Beauty & Balance 

Chrissy Teigen Explains How She Convinced John Legend to Rethink Red Lipstick

October 18, 2018 becca, chrissy tiegen, chrissy x becca, exclusive, interview, Makeup, product launch

Despite Chrissy Teigen’s other accolades — model-actress-host, refreshingly candid person to follow on Twitter, matriarch of a Very Cute Celebrity

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Beauty & Balance 

Our Favorite Drugstore Liquid Eye Shadows Just Delivered What We've Been Wanting For Ages

October 18, 2018 drugstore makeup, eye shadow, Eyes, eyeshadow, liquid eye shadow, Makeup, Wet n Wild

Eye shadow, bargain, and animal rights lovers are probably already familiar with Wet n Wild Mega Last Liquid Catsuit Liquid

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Beauty & Balance 

9 Beauty Products That Actually Support Breast Cancer Awareness Month

October 11, 2018 BCA, BCA Campaign, Beauty Products, breast cancer, breast cancer awareness month, health, Women's Health

October is Breast Cancer Awareness Month, which means a portion of the profit proceeds of the beauty products below will

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Beauty & Balance 

Estée Lauder Sues Deciem Founder Brandon Truaxe

October 11, 2018 beauty, Estee Lauder

The Deciem drama is moving from Instagram to the courtroom. The Estée Lauder Cos. Inc. has filed an injunction against

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Beauty & Balance 

Influence Peddler: Amber Fillerup Clark Parlays Social Media Fame Into Hair Extension Sales

October 9, 2018 hair

Amber Fillerup Clark has always been a few steps ahead of the influencer curve. She didn’t start out to be

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Beauty & Balance 

This Halloween Makeup Tutorial Has Been Watched Over 205 MILLION Times on YouTube

October 6, 2018 cargo, Halloween, Halloween Makeup, Makeup, mehron, NYX, Promise Tamang, tutorial, YouTube

If you do a search for "Halloween makeup tutorial" on YouTube, you'll be greeted with thousands of videos — not

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