Influence Peddler: Amber Fillerup Clark Parlays Social Media Fame Into Hair Extension Sales

Amber Fillerup Clark has always been a few steps ahead of the influencer curve. She didn’t start out to be a content provider — her original site, created in 2010, was a vehicle to update people back home in Utah while she volunteered at an orphanage in Fiji.

Upon her return, she started blogging about fashion and style — especially hair — under the handle Barefoot Blonde. Her big break was a sponsored campaign with Tresemmé that catapulted her into an elite group raking in more than $1 million per year. She now has a following exceeding 1.3 million on her personal Instagram account (@amberfillerup), nearly 100,000 on her brand’s Instagram (@barefootblondehair), 16 million-plus views on YouTube and is widely considered the “Queen of Instagrammable Hair.”

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