Johnson & Johnson Invests in Black-Owned Hair Brand Sunday II Sunday
Johnson & Johnson Innovation has invested in Black-owned hair-care brand Sunday II Sunday.
Founded by entrepreneur Keenan Beasley and launched earlier this spring, Sunday II Sunday is targeted at Black women who exercise frequently and want to remove sweat and build-up from their hair. Beasley, who started his career in corporate consumer packaged goods and beauty with companies such as Procter & Gamble and L’Oréal, compared the line to “ath-leisure” for textured hair.
The amount of investment was not disclosed. The brand has also secured funding from Ignite Venture Studios.
Sunday II Sunday is part of Beasley’s larger business, a “venture studio” that aims to build personal-care brands to meet unfulfilled needs for Black consumers.
“I started to identify the pain points in the consumer experience, and the challenges African American women face around activity and hair were glaringly obvious,” said Beasley. “It’s ridiculous that there weren’t already solutions.”
Beasley is looking to lean on Johnson & Johnson’s labs for research and development support. Sunday II Sunday sells products such as the Root Refresh Micellar Water, $31; Soothe Me Daily Scalp Serum, $28, and Revive Me Daily Moisturizing Spray, $31. The brand’s products are made with a proprietary formula, composed of natural ingredients, that is said to soothe the scalp and reduce itching and inflammation.
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