Joanna Vargas on Her New Salon and Expanding Into the Body Category

In 2006, Joanna Vargas opened her first salon: a 300-square-foot suite at 501 Fifth Avenue in New York. Last month, she unveiled her newest space: a sprawling spa overlooking Bryant Park that occupies the entire third floor of the same building.

“When my husband and I started our salon 12-and-a-half years ago, we started in a very small space, but I wanted to focus on doing one great facial at a time and making the facials so special that each client would leave wanting to tell somebody about us,” said Vargas. “That’s how we built the business and that’s how we’ve grown it.”

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