Sainsbury’s Supermarket Breaks Into Beauty Business

MAKING IT UP: It’s been a busy year so far for Sainsbury’s, which is set to merge with Asda and create the U.K.’s biggest retail chain. Now there’s another major project in the works: The British supermarket chain plans to roll out a beauty program with a slew of large and small brands, beauty advisers and the relaunch of its in-house vegan range of products.

As part of the strategy that will see Sainsbury’s take on the likes of Boots, Superdrug and Debenhams, there is a plan to revamp the layout of eight stores, introduce specially trained beauty advisers and stock more than 1,500 products. So far, Sainsbury’s said it has secured exclusive brand partnerships with Mane & Tail, Burt’s Bees, Essie, Korres and Dr Paw Paw.

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