Estée Lauder Sues Deciem Founder Brandon Truaxe

The Deciem drama is moving from Instagram to the courtroom.
The Estée Lauder Cos. Inc. has filed an injunction against founder Brandon Truaxe, following Truaxe’s announcement on Instagram that Deciem was shuttering operations. Truaxe posted an e-mail from the Lauder lawyer Mark Gelowitz on Instagram Thursday, which said the company is commencing injunction proceedings in the Ontario Superior Court of Justice. The first hearing is scheduled for today at 10:30 a.m. in Toronto, which will determine a date for a reading on injunctive relief.
Lauder is asking for Truaxe to be removed from the company, and for co-chief executive officer Nicola Kilner to be appointed the sole ceo. The suit also asks for a judge to bar Truaxe from firing employees, communicating with employees or suppliers, posting to the Deciem social media account or acting as an employee of the company.
Truaxe made an announcement on Instagram Monday in which he said the company would shut down for two months. The Estée Lauder Cos. bought a minority stake in the company, 28 percent, in 2017.
“This is the final post of Deciem, which we will shut down all operations until further notice, which is about two months…Please take me seriously…Almost everyone at Deciem has been involved in a major criminal activity, which includes financial crimes,” Truaxe said on Instagram Monday.
Over the course of this week, Deciem stores closed their doors, and the company’s homepage was replaced with a blank, red page. The company’s brands, like The Ordinary and Niod, were still shoppable on their own sites. New York stores that had been shuttered had signs that read, “Please don't get mad. We are currently closed for an unforeseen concern.” The Ordinary shop in SoHo was locked with a metal chain Wednesday.
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