Whether or not you've actually visited the Museum of Ice Cream, it probably feels like you have. It's nearly impossible to open Instagram without seeing a handful of Boomerangs from the photo-ready museum that, we kid you not, is a house of culture devoted to the frozen treat. The museum has physical locations in New York, Los Angeles, San Francisco, and Miami — but it's not stopping at a domestic and viral takeover. According to Instagram (where else?), the Museum of Ice Cream is entering the beauty world with a little help from Sephora.
The beauty watchdogs at Instagram account Trendmood recently spotted a beauty collaboration between the Museum of Ice Cream and Sephora Collection, and it's reportedly already available at Sephora locations inside J.C. Penney. According to Sephora.com, it appears that the collection will be available first on the Sephora app, beginning September 19.
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The limited-edition collection includes makeup brushes, lip colors, palettes, lashes, and even accessories like the I Scream Charm Bracelet. Here are a few of the products from the collection:
Sprinkle Pool Brush Set ($64)
This five-piece brush set comes in a cute matching sprinkle-filled clutch.
Let Them Eat Popsicles Lip Set ($34)
These lip stains are delciously-scented and leave a natural-looking glossy tint.
Dream Team Pigment Palette ($42)
With 12 sprinkle-colored creamy shadoes in both matte and shimmer finishes, this palette has a little pull-out drawer where you can stash a mini eye shadow brush.
Rainbow Sherbert Lashes ($18)
These colorful lashes are just in time for Halloween or for when you want to make a statement in a snap.
This wouldn't be the first MOIC collaboration. According to its website, the museum has already joined forces with American Express to offer exclusive ticket pre-sales to cardholders. It has also partnered with Target for a line of kids' apparel and — what else — actual pints of ice cream.
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